Enhancing Visuals and Clarifying Brand Hierarchy for a Pharma Leader
Problem
A well-established pharmaceutical company had adapted its tradeshow strategy to enhance brand awareness following a product launch that didn’t meet expectations, and decision-makers weren’t pleased with the service from its agency or show results. Most concerning were the lack of consistency, clarity, and differentiation across various brand uses.
Solution
Through thought partnership efforts, our team created a modular booth experience for the client to visually differentiate between the company and its two primary products. We did so with a digital focus, making it easy to adapt the booth and materials to specific show requirements and goals.
Results
The client loves the new look, with its visual consistency and flexibility for creating unique, product-specific spaces in the booth. They also appreciate playful touches that make otherwise bland aspects of their offerings more engaging—huge hanging inhalers, for example. Leadership was so impressed that the CEO commented on social media about the changes.
![neon blue booth](https://slate360inc.com/wp-content/uploads/2024/07/case-study-circle-accorda-fpo-1.png)
“Hats off to our team, who created this beautiful booth. It was visited by many hundreds of neurologists who treat people with Parkinson’s disease and sparked great conversations!” – Company CEO
![backend booth analytics](https://slate360inc.com/wp-content/uploads/2024/07/case-study-circle-accorda-fpo-3.png)
Visual Chaos Calmed
![neon blue booth monitors](https://slate360inc.com/wp-content/uploads/2024/07/case-study-circle-accorda-fpo-2.png)
Show Experience Elevated
![neon blue booth monitor](https://slate360inc.com/wp-content/uploads/2024/07/case-study-circle-accorda-fpo-4.png)