Backend Analytics and Scalability Key to Pharma Company’s Show Success
Problem
A biotech startup with ambitions to launch commercially in the future needed to attract, engage with, and track the behavior of attendees more effectively to understand their interests, drive future offerings, and enable more productive follow up. They also needed digital content and capabilities that would grow and expand as the company does.
Solution
The client had detailed information on its clinical trial outcomes but little clarity on what was important to booth visitors. We collaborated with them to develop an intuitive interface and backend analytics that provide powerful, actionable insights on interactions. Our team also created visually stunning, attention-getting displays as part of an enhanced show presence.
Results
Large displays, carefully positioned in the booth, are successfully drawing in physicians who are often reluctant to have conversations. The client’s understanding of the resources visitors view or have sent to themselves opens the door to potentially lucrative post-show conversations that weren’t previously possible.
“Attracting attendees to a booth is just the start of a productive interaction. The real value comes from them engaging in a way that reveals their interests and needs, opening the door to substantive onsite conversations and post-show follow-up. This engagement succeeded on every level.”
Detailed Interaction Insights
Elevated Internal Profile
