CMP Upgrades Its Presence and Processes

Problem

CMP Pharma develops liquid formulations of existing medications for people who have trouble swallowing pills or capsules. The company lacked a defined strategy or goals for its tradeshows and turned to Slate360 for guidance. The ensuing discussions produced tangible business objectives and identified the need for an enhanced tradeshow presence. However, the CMP team thought they would need a large budget to make meaningful changes. Slate360 worked with them to leverage the available funds in multiple ways, from creating a new booth and a more interesting digital presence to improving how they engage with attendees and track those interactions.

Solution

Addressing CMP’s challenges involved designing a beautiful modular tradeshow booth that had an immediate positive impact, including a looping video that adds visual interest. Slate360 also added an interactive kiosk designed to start conversations by encouraging visitors to ask about the benefits of medication reformulation. Many of the booth features were developed with future enhancements in mind. For example, a wall that serves as the focal point of the space has a large monitor but can seamlessly accommodate an even bigger one should the company decide to upgrade. The new kiosk also positions CMP to analyze visitors’ interactions with a click-through presentation and determine their interests so that post-show follow-up is more productive. In addition, Slate360 proposed a future upgrade to show different information on the large screen based on how visitors use the kiosk.

Results

The new booth is a more inviting and interesting space that attracts visitors, provides the information they need in visually appealing ways, and promotes productive dialogs. It even addresses physical challenges, like incorporating a hidden closet for boxes of printed materials. CMP is also better prepared and positioned to interact with booth visitors and continue conversations post show.