Enhancing Visuals and Clarifying Brand Hierarchy for a Pharma Leader

Problem

A well-established pharmaceutical company had adapted its tradeshow strategy to enhance brand awareness following a product launch that didn’t meet expectations, and decision-makers weren’t pleased with the service from its agency or show results. Most concerning were the lack of consistency, clarity, and differentiation across various brand uses.

Solution

Through thought partnership efforts, our team created a modular booth experience for the client to visually differentiate between the company and its two primary products. We did so with a digital focus, making it easy to adapt the booth and materials to specific show requirements and goals.

Results

The client loves the new look, with its visual consistency and flexibility for creating unique, product-specific spaces in the booth. They also appreciate playful touches that make otherwise bland aspects of their offerings more engaging—huge hanging inhalers, for example. Leadership was so impressed that the CEO commented on social media about the changes.