Smaller Footprint, Bigger Impact for PENTAX Medical

Problem

PENTAX Medical is a worldwide leader in endoscopic products and services. When a change in their marketing strategy called for a smaller yet still impactful tradeshow presence—a goal their exhibit house at the time couldn’t accommodate—they put out an RFP and were sold on Slate360’s reputation for distinctive creative, immersive experiences and, most importantly, exceptional service.

Solution

Disappointed with the old provider’s uninspired approach to downsizing (removing booth elements and condensing what remained), the PENTAX team sought creative energy and fresh, innovative, budget-friendly ideas. Slate360 answered the call with stunning mood boards that facilitated productive discussions, culminating in a beautiful new design. A cost-effective blend of existing elements and new features, the booth grabs attention and pulls attendees into an engaging and informative experience.

Results

Attracting attention and gaining a competitive edge at tradeshows while staying within budget constraints isn’t easy. However, Slate360 once again proved that those seemingly competing objectives are achievable. For example, something as simple as ditching lifeless flooring for a visually appealing design (that also guides visitors through the experience) is an impactful yet affordable upgrade. PENTAX Medical now has a captivating, customizable show presence that ensures the company can connect effectively with attendees going forward.