Selux Succeeds in Deepening Attendee Engagement

Problem

Selux offers a proprietary next-generation phenotyping (NGP) system with accuracy, throughput, and, notably, speed that are off the charts. Unfortunately, tradeshow attendees were moving through and away from their booth fairly rapidly, as well. The company approached Slate360 about creating a more engaging presence and found that our focus on “putting the story before the structure” aligned perfectly with their perspective and preference.

Solution

Our team improved on Selux’s existing booth in several ways. The most crucial was creating a flow that increased booth visitors’ dwell time, as we knew that would allow attendees to absorb how the company’s technology works and understand why it’s a true game-changer in the fight against bacterial infections. We also developed a unique, billboard-style design that attracts visitors from every corner of an event space and demonstrates that Selux is a leader in its field despite being a relatively young company.

Results

At its first show with the new booth experience, Selux saw dwell time increase dramatically, soaring past the industry average of around 7 minutes to a figure closer to 20 minutes. The combination of their advanced tech and the process for introducing people to it also made Selux that one company at each show that everyone seems to be talking about. Being “that company” will continue to pay dividends in awareness and interest.