Building Relationships To Support Make the Match

Mutually Beneficial Association Relationships

Problem

Make the Match is was a unique collaboration between our client and a major ophthalmology society foundation to raise funds for a program that provides critical sight-restoring cataract surgery to Americans who cannot afford the procedure. In this engagement, the “problem” was more an opportunity to expand the reach of this incredible initiative.

Solution

The success of Make the Match hinged on encouraging individual society members to make personal contributions to “earn” our client’s matching grant. We found creative, cost-effective ways to help our client inspire and motivate these donors, while expressing their commitment to expanding patient care.

Results

Slate360’s support for this program helped produced record-breaking results, including a huge boost in client brand recognition at one of the industry’s largest tradeshows.

$417,653 Raised

1,671+ Patients Helped

5 Years

“People are moved by the goals and outcomes of this amazing program when they learn about it. The key is getting their attention. Slate360 was instrumental in helping us do that.”

Highlighting a Universal Concern

The show presence we developed touched the hearts and minds of show attendees (physicians and practice administrators), who recognized how lifechanging cataract surgery can be for patients in need.

Physicians and Industry Working Together

In each year of the program, contributions from association members to make the match increased – with their generosity doubled and continuing to grow, the program demonstrated the power of the partnership between the major stakeholders in ophthalmology to address a key gap in eyecare.

Compliance to Collections

Slate360’s role covered the spectrum, from legal and regulatory compliance, to concepts and design execution, to backend donation processing.