Leveraging Tailored Tech for Efficient, Effective Lead Capture


Obtaining leads is vital to tradeshow success, but smaller onsite teams are often pulled in several directions simultaneously and find it hard to get the information they need.


A client with a small team and booth in a less-than-optimal position on the tradeshow floor needed an efficient and effective lead retrieval platform. We created a customized solution that helped them capture information seamlessly and maximize their show investment.


The onsite team exceeded its goals, providing sales reps with valuable leads they are using to pursue and close new business.

lead capture interface
representatives meeting with booth visitors

Target Identification

Sales reps met with the marketing team in advance to identify key decision-makers in attendance.
representative meeting with booth visitor

Visitor Alerts

The customized lead retrieval system alerted the team when high-profile prospects visited the booth.
representatives meeting with booth visitors

Poised Interactions

Pre-planning and the right technology enabled the team to be relaxed and ready for crucial conversations with booth visitors.

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