Leveraging Tailored Tech for Efficient, Effective Lead Capture
Problem
Obtaining leads is vital to tradeshow success, but smaller onsite teams are often pulled in several directions simultaneously and find it hard to get the information they need.
Solution
A client with a small team and booth in a less-than-optimal position on the tradeshow floor needed an efficient and effective lead retrieval platform. We created a customized solution that helped them capture information seamlessly and maximize their show investment.
Results
The onsite team exceeded its goals, providing sales reps with valuable leads they are using to pursue and close new business.
“The targeted pre-show outreach plan and customized lead retrieval platform that Slate360 developed helped us increase our visibility and compete with organizations with much larger presences (and marketing expenses) at the event.”