Low-Cost Strategy Yields High ROI


Growing ophthalmology company had big goals for a tradeshow, but as an up-and-coming organization, had minimal budget for achieving them. This meant a small team and booth—issues amplified by poor show floor placement at the back of the exhibit hall, due to being a new exhibiting sponsor to the substantial congress.


Understanding the client’s challenges (including their modest budget for pre-show marketing), we collaborated with them on what turned out to be a low-cost, high-return strategy: a mass email to the show’s attendee list emphasizing a “scarcity” of appointment slots.


Many attendees locked in appointments, resulting in a steady stream of traffic. Knowing when visitors would arrive also allowed the client to staff the booth effectively with minimal resources.

booth with visitor engagement

Proven Marketing Principles

Companies have used scarcity and urgency to increase engagement forever, and it worked to perfection here!
appointment interface

Customized Technology

Our team developed the appointment-setting system the client used to coordinate attendee visits.
vision booth

Doing More With Less

This engagement proved clients don’t have to settle for mediocre results simply because they don’t have a large show budget or great booth placement.

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