New Show Presence Reflects New Focus for HighRes Biosolutions

Problem

HighRes Biosolutions, a leading global laboratory automation company, was known as a top-tier hardware manufacturer. However, the company was shifting its focus to become an integrated solutions provider. Its existing booth and experiences weren’t designed to tell this story, so they sought an experiential marketing team that could act as a true steward of their budget, developing a new booth, crafting engaging, cohesive experiences, and supporting its onsite team.

Solution

We designed a booth with a large concave backdrop that unified the space and created a welcoming and “embracing” feel that also subtly reflected the company’s new focus on integration. The fluid layout guides visitors on a journey. Core hardware is front and center, flanked by demo stations, private meeting areas, and digital displays with looping videos that tell the software story in a dynamic way. The booth was a hit in its first outing, with our team providing proactive assistance, including detailed logistical planning to ensure a seamless build. The installation was completed in phases, allowing the HighRes team to set up their complex instrumentation on schedule and without delays.

Results

Our partnership produced immediate and impactful results for HighRes Biosolutions. The project served as a powerful demonstration of how true collaboration can transform a brand’s vision into a tangible experience and a successful tradeshow presence.

From coast to coast, Slate360 has been there for us. We initially connected with them in Boston and first exhibited with them in San Diego, so that’s both a figurative and literal statement. Their attentive support and expert guidance have been truly remarkable.

Elevated Brand Presence

The new booth helped shift perceptions about the brand, effectively communicating the company’s evolution from a hardware provider to an integrated software and hardware powerhouse.

Tremendous Peace of Mind

For the first time, the HighRes team arrived on show day rested and confident. Our logistical and setup assistance relieved a significant amount of their stress. This positive state of mind translated into more effective engagement with attendees.

Effective Use of Budget

We delivered a world-class exhibit while respecting the company’s budget, optimizing booth deployment to utilize the available space, and positioning HighRes to achieve its marketing and sales goals.