Tradeshow booth designs continually evolve to align with attendee preferences, comply with changing exhibit regulations and requirements, and for other reasons. The booth that earned rave reviews and generated significant traffic just a few years ago might not elicit the same reaction this year.
As every healthcare marketing pro knows, promoting products and services in this industry is challenging for many reasons. Regulatory requirements, compliance issues (like HIPAA), data security, and privacy concerns all increase the degree of difficulty when it comes to reaching decision-makers and growing brand awareness.